MONTY
CLIENT COnTEXT
Monty are a digital marketing agency that like to do things differently. In fact, notably different than competitors; Monty is all about putting people first and focusing on real life experiences, products, teams to grow clients social media presence.
MONTY WORK WITH MANY BRANDS AND THEIR CREATIVE ASSETS, HOWEVER THEY NEEDED AN IDENTITY THAT IS OWN-ABLE, MADE WITH SOCIAL IN MIND AND ADAPTABLE/PLAYFUL.
THEY NEED A BRAND THAT WORKS AS MUCH PLAYFULLY AND LIGHTLY ON SOCIALS AS IT DOES FOR CLIENT PROPOSALS, REPORTS AND OTHER CLIENT FACING DECKS.
ORIGINALLY, MONTY WAS A PERSONAL BRAND. WE NEEDED TO CREATE AN INDEPENDENT ENTITY THAT ENCAPSULATED THE FOUNDERS CHARACTER TOO.
THE BRAND NEEDED A CLEAR AND ARTICULATE WAY TO EXPRESS WHAT THEY DO, HOW THEY DO IT AND HOW IT SEPARATES THEM FROM OTHER DIGITAL MARKETING AGENCIES.
PROBLEMS SOLVED
BRAND STRATEGY
AUDIENCES & POSITIONING
TONE OF VOICE & KEY MESSAGING
COPYWRITING
VISUAL IDENTITY & CREATION
BRAND WORLD
PRODUCT STRATEGY