MAVERICK VODKA

CLIENT COnTEXT

Maverick Vodka are doing things their own way; bringing integrity back to vodka and distilling it the right way. Proudly moving in an opposite direction to others in the category, Maverick move in their own way and invite you to do the same.

  • #1 PROBLEM TO SOLVE WAS TO PROPERLY DEFINE WHAT A MAVERICK IS AND WHAT MAVERICK VODKA REPRESENTS. ‘MAVERICK’ AS A WORD HAS MANY CONNOTATIONS TO DIFFERENT PEOPLE, SO WE NEEDED TO TAKE OUT THIS AMBIGUITY IN CHARACTER. WE PROPERLY DEFINED WHAT A MAVERICK TO US IS, HOW WE ARE MAVERICK AND WHY.

  • HIERARCHY OF VARIOUS NAMES AND KEY MESSAGING. INITIALLY, MAVERICK VODKA HAD VARIATIONS OF THE SAME NAME THAT WERE BEING USED INTERCHANGEABLY. WE GAVE THEM A HIERARCHY TO USE, WHEN THEY WOULD USE CERTAIN NAMES AND FOR WHAT MESSAGING, CONTENT, CAMPAIGNS.

PROBLEM SOLVED

  • REBRAND STRATEGY

  • BRAND STRATEGY

  • AUDIENCES & POSITIONING

  • TONE OF VOICE &  COPYWRITING

  • BRAND COMMUNICATION

  • PRODUCT STRATEGY

  • STRATEGIC PARTNERSHIPS

DELIVERED

STAND FOR SOMETHING.
FALL FOR NOTHING.
MAVERICK VODKA.
—

— REAL VODKA. REDISTILLED.

STIRRING UP VODKA.
* BECAUSE AMATEURS SHAKE.—

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