EDEN LABS - EYE CYMRU

CLIENT COnTEXT

From the founders of Eden Projects, Eden Labs was created with the intent to rewild people and encourage them to engage with nature more and in a variety of ways. The EYE Cymru project was one of many under the umbrella of Eden Labs.

Held at Cardiff Castle, EYE Cymru was the first in a series of events in conjunction with laser artist Chris Levine and the Welsh Government, in order that people could experience the historical monument and its green surroundings in a new way.

  • FOR EDEN LABS:

    • NAVIGATING HOW EDEN LABS RELATES TO EDEN PROJECTS CONSIDERING IT’S AN INDEPENDENT ENTITY. FOUNDERS DIDN’T KNOW HOW TO STRATEGICALLY USE THE LEGACY ASSOCIATION OF EDEN PROJECTS WHILE ENSURING AUDIENCES KNOW THAT IT’S AN SEPARATE BUSINESS WITH NEW PROJECTS AND AIMS.

    • WITH MANY AMBITIOUS PLANS AND PROJECTS UNDER WAY THE FOUNDERS DID NOT KNOW HOW TO PRIORITISE PROJECTS AND AND STRUCTURE EDEN LABS. WE PUT IN PLACE A DECISIVE, STRATEGIC BUSINESS STRUCTURE & PROJECT HIERARCHY FOR THEM TO MAP WITH.

    • EVERY PROJECT REQUIRED SEPARATE BRAND STRATEGY THAT HAS ITS’ OWN IDENTITY WHILST STILL TYING BACK TO THE CORE BUSINESS, EDEN LABS.   

    • EDEN LABS DON’T COME FROM THE CREATIVE WORLD. THEY NEEDED OUR ADVISE AND HELP TO ENGAGE THE RIGHT PEOPLE ON THE RIGHT PROJECTS.

  • FOR EYE CYMRU:

    • ACTED AS A CENTRE SPINDLE FOR THE MANY EYE CYMRU TEAMS.

    • LAUNCHING EVENT IN WALES THAT FULFILS MANY STAKEHOLDER ROI’S INCLUDING PARTNERS, LOCAL GOVERNMENTS & TOURISM DEPARTMENTS.

    • LAUNCHING AND SELLING OUT THE MULTI DAY EVENT WITHIN A TIMEFRAME OF 3 MONTHS.

PROBLEM SOLVED

  • BRAND STRATEGY

  • AUDIENCES & POSITIONING

  • TONE OF VOICE &  COPYWRITING

  • BRAND COMMUNICATION

  • PRODUCT STRATEGY

  • MARKETING STRATEGY

  • MARKETING CRM

  • MARKETING & LAUNCH CAMPAIGN

  • STRATEGIC PARTNERSHIPS

  • INFLUENCER MARKETING

  • PROJECT & CLIENT MANAGEMENT

DELIVERED

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