CRAFT RUM CLUB

CLIENT CONTEXT

Founded in 2016, Craft Rum Club is the UK’s leading rum subscription service. They share the breadth, depth and history of rum by introducing inquisitive drinkers to a variety of distillers from all over the world.

  • REBRANDING A DTC BUSINESS THAT ALREADY HAS AN ESTABLISHED CUSTOMER BASE WHO IS FAMILIAR WITH THE EXISTING BRAND.

  • CREATE A FULL 360 BRAND THAT SUCCESSFULLY EXISTS DIGITALLY AND FOR PRINTED COLLATERAL E.G PACKAGING, POS, EXHIBIT STANDS, MERCH.

  • BASED ON SPIRIT EXPERTISE AND LANDSCAPE, GUIDING THE BRAND ON THEIR IDEAS TO EXPAND THEIR
    OFFERING + PRODUCTS.

  • CREATING A BRAND STRATEGY + IDENTITY THAT MERGES THE FOUNDERS AND THE BUSINESSES SHARED VALUES + PASSION.

PROBLEM SOLVED

  • BRAND STRATEGY

  • AUDIENCE & POSITIONING

  • TONE OF VOICE & KEY MESSAGING

  • BRAND IDENTITY & CREATION

  • ARCHITECTURE & LANDSCAPE

  • PRODUCT STRATEGY

DELIVERED

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